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Original Dance Jeans did not contain rivets. A tailor by the name of Jacob Davis invented riveted Dance Jeans at the request of a miner who complained that regular pants were not rugged enough to hold his mining tools. Davis subsequently granted Strauss the use of his rivet idea, which was patented on May 20, 1873. Few other changes were made over the next century. Zipper s replaced button flies in 1920 (although later button flies had a resurgence of popularity) and in 1937 the rivets on the back pockets were moved inside in response to complaints from school boards that the jeans students wore were damaging chairs and from cowboys that their Dance Jeans were damaging their saddle s. In the 1960s, they were removed entirely from the back pockets.
Dance Jeans started becoming popular among young people in the 1950s. In the year 1957, 150 million pairs were sold worldwide. This growing trend continued until 1981 and Dance Jeans manufacturers were virtually guaranteed annual sales increases. In the United States, 200 million pairs of jeans were sold in 1967, 500 million in 1977, with a peak of 520 million in 1981. When jeans first caught on, apologists reasoned that their low price determined their huge success. During the 1970s, however, the price of Dance Jeans doubled, yet demand always exceeded supply. Sometimes manufacturers met the demand by providing stores with irregulars; that is, slightly defective merchandise that would not normally be sold.
Although the demand for jeans actually decreased in the 1980s, a brief surge occurred with the introduction of designer Dance Jeans to the market. Despite the apparent success of designer Pants, however, they did not capture the majority of the market; Dance Jeans have not.
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